Hemy
Industry
Fashion
Working together
since 2023
Hemy is an innovative waterproof socks business for outdoor lovers. Elevate your sock game with Hemy.
Ensure every outdoor lover stays dry, safe, and comfortable in their socks.
Get a Full Picture in Real-Time: How Incard Helped Hemy Socks Save Time and Boost ROAS.
Hemy Socks is a fashion brand that uses Shopify and collaborates with a social media agency for ad campaigns. They need a quick overview of activities in their online store and media buying platforms to ensure proper budget allocation for maximizing results.
Before Incard: Struggles to track ad spend and results
Before joigning Incard, Simba Riva, CEO of Hemy Socks, faced challenges in tracking ad spend across social media platforms. He relied on his media buying team for periodic reports, leading to delays in assessing marketing effectiveness. Performance agencies, charging commission fees based on ad spend, often resulted in overspending during low-sales periods. Simba aimed for judicious budget allocation, prioritizing ROI or seasonal sales. He regretted the wasted thousands during slow buying periods.
After Incard Integration: Enhanced Visibility and Better Performances
Simba began by integrating his Shopify online stores and marketing suite, such as Meta and Google Ads accounts, into Incard. The "Storefront" and "Media" dashboards on the Incard web app now enable him to track his advertising costs in real time and monitor campaign performance KPIs, like ROAS. This provides him with a clear picture of how his media buying agency's campaigns are performing.
“Thanks to Incard, I am no longer operating blindly. Now, I can make key strategic decisions for my business using the analyzed data. My budget is well-managed, and I can focus on the most effective strategies to scale”
— Simba Riva, CEO @ Hemy Socks
Furthermore, he earns cash back on ads spent, which he reinvests monthly to boost his ROAS.
Looking Towards Future Growth: Powering Forward with Incard
Since setting-up his Incard account and integrating all his platforms, Simba has achieved complete control over his expenses, and Incard has gained a comprehensive understanding of his business flows.
Now, he can unlock additional financial services on the Incard app to further expand Hemy Socks.
Meanwhile, the time saved and the newfound control have inspired him to launch another e-commerce business.
“Since I started using Incard, I feel more confident. I can centralize all my expenses and have real-time visibility. I've always wanted to start a candle business, and now I feel ready to do it alongside Hemy Socks because I've found the right financial partner. I'm excited to scale up and leverage all the features that Incard offers to go further”
— Simba Riva, CEO @ Hemy Socks
